About Us
Saba’s journey into fashion is one that intertwines passion, memory, and legacy. From her teenage years, she found joy in sketching and stitching her own outfits, often reimagining them with a personal touch. What began as a creative pastime soon grew into something far deeper — a lifelong devotion to clothing that celebrates identity, femininity, and culture.
In 2008, she took her first bold step into entrepreneurship by launching a small clothing venture. Life, however, had other plans, and she stepped away for personal reasons. But passion has a way of calling one back. In 2022, Saba returned with renewed determination, re-establishing her brand as a women-owned label proudly based in Pakistan, now serving clients across the globe.
At the heart of her inspiration lies her late mother — a woman of elegance and grace whom Saba, having lost too soon, came to know through cherished photographs. Those images shaped her eye for detail and ignited her desire to create clothing that captured the same timeless poise. Growing up, she would customize her dresses to reflect her mother’s style — a practice that ultimately became the foundation of her brand’s identity: bespoke creations tailored to each woman’s individuality.
This journey has become even more meaningful as Saba now builds her brand alongside her nieces. Like her, they never had the chance to meet their grandmother, yet deeply admire her through the same photographs that once inspired Saba. Together, they carry forward her memory, shaping the label as a living tribute to her legacy.
Specializing in semi-formals, formals, bridals, and saris, Saba’s designs are a blend of culture, tradition, and modern artistry. Each piece is more than an outfit — it is a celebration of South Asian heritage, stitched with thought, care, and emotional depth.
With the guiding philosophy “For Women, From Women,” the label represents more than fashion. It is a testament to the strength of women supporting women, to the enduring beauty of tradition, and to the stories woven into every garment.
Saba’s journey into fashion is one that intertwines passion, memory, and legacy. From her teenage years, she found joy in sketching and stitching her own outfits, often reimagining them with a personal touch. What began as a creative pastime soon grew into something far deeper — a lifelong devotion to clothing that celebrates identity, femininity, and culture.
In 2008, she took her first bold step into entrepreneurship by launching a small clothing venture. Life, however, had other plans, and she stepped away for personal reasons. But passion has a way of calling one back. In 2022, Saba returned with renewed determination, re-establishing her brand as a women-owned label proudly based in Pakistan, now serving clients across the globe.
At the heart of her inspiration lies her late mother — a woman of elegance and grace whom Saba, having lost too soon, came to know through cherished photographs. Those images shaped her eye for detail and ignited her desire to create clothing that captured the same timeless poise. Growing up, she would customize her dresses to reflect her mother’s style — a practice that ultimately became the foundation of her brand’s identity: bespoke creations tailored to each woman’s individuality.
This journey has become even more meaningful as Saba now builds her brand alongside her nieces. Like her, they never had the chance to meet their grandmother, yet deeply admire her through the same photographs that once inspired Saba. Together, they carry forward her memory, shaping the label as a living tribute to her legacy.
Specializing in semi-formals, formals, bridals, and saris, Saba’s designs are a blend of culture, tradition, and modern artistry. Each piece is more than an outfit — it is a celebration of South Asian heritage, stitched with thought, care, and emotional depth.
With the guiding philosophy “For Women, From Women,” the label represents more than fashion. It is a testament to the strength of women supporting women, to the enduring beauty of tradition, and to the stories woven into every garment.